17 September, Monday - Moon day, moon in Libra,
the 2nd day of the 9th lunar month
30 million senior citizens!
The statistics shows the seniors aged 65 or older have
been increasing year by year, representing 25% of
the total Japanese population now.
''Soft (tender)'' and ''Larger font'' - these are the most
searched keywords among digital seniors on the net.
Believe it or not, 65% of Japanese consumers are
seniors, and they carry heavy open-minded wallets...
So the processed foods here have become much more
tender, sweeter, and juicy-chewy to attract ''them''.
Looks hard but so airy.
sponge table bread
Especially the seniors prefer Anko (sweet bean paste) Rice Flour Bread.
